WEST FRIENDSHIP, MD (March 3, 2025) – Elite Tournaments, a leading youth sports event management company, is proud to announce an exciting new partnership with Sports Promotions Group (SPG), a leader in the tournament retail business.

This collaboration will bring exclusive event-specific retail experiences to attendees, both in-person and online for the 2025 IWLCA Tournament Series beginning in June and culminating at the IWLCA Presidents Cup in November.

“We are excited to partner with SPG to enhance the event merchandise experience at the IWLCA Tournament Series,” said Caitlin Schmelz, VP of Lacrosse, at Elite Tournaments.  “With SPG’s support and the IWLCA’s new partnership with Nike, together all four groups are bringing an entirely new level of premium merchandise and exclusive products. From one-of-a-kind setups to top-tier apparel, this collaboration aligns perfectly with our commitment to making each event more memorable than the last!”

SPG specializes in providing top-of-the-line merchandise solutions for events. Through this partnership, both companies aim to elevate the event experience by offering unique, co-branded products that capture the spirit and excitement of each event.

Mike Thomas, of SPG commented, “Sports Promotions Group and 431 Sports are thrilled to partner with Elite Tournaments and the IWLCA for the 2025 IWLCA Tournament Series. SPG has over 25 years in the tournament retail business working with elite events all around the country.  The IWLCA and Elite Tournaments have done an amazing job in building this premier event series.  We are look forward to bringing our expertise and elevating the experience for all players, parents, and coaches.”

For more information on the IWLCA Tournament Series, visit www.iwlcarecruiting.com.

About Elite Tournaments: Elite Tournaments endeavors to provide professionalism to youth sporting events through organizational efficiency, specialized management, and operational proficiency. For over 25 years, our passion for youth sports has driven us to create the best tournament experience possible. Our team of experienced event coordinators and staff brings decades of tournament expertise to every event we manage. We’re dedicated to delivering seamless, professional experiences that allow coaches, players, and families to focus on what matters most – the game.

For media inquiries or further information, please contact: Elle Marks | Senior VP of Business Operations | [email protected]

About Sports Promotions Group: Sports Promotions Group has over 20 years in the tournament retail business working with elite events all around the country. They specialize in top-of-the-line event branded merchandise across various disciplines in conjunction with the top brands in the game to provide an unmatched event retail experience.

For media inquiries or further information, please contact: Mike Thomas | Director | [email protected]